Apple iPhone 13 - 256GB :1y

Our most advanced dual‑camera system ever.

Durability that’s front and center. And edge to edge.

A lightning-fast chip that leaves the competition behind.

A huge leap in battery life you'll notice every day

How did we get such a huge camera upgrade to fit?

By thinking diagonally

We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.

New Ultra Wide camera reveals more detail in the dark areas of your photos

New Wide camera captures 47% more light for better photos and videos

New sensor-shift optical image stabilization keeps shots steady even when you’re not

It even fits in iPhone 13 mini

iPhone went to film school, so you don’t have to.

Presenting Cinematic mode

Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.

By thinking diagonally

We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.

New Ultra Wide camera reveals more detail in the dark areas of your photos

New Wide camera captures 47% more light for better photos and videos

New sensor-shift optical image stabilization keeps shots steady even when you’re not

It even fits in iPhone 13 mini

iPhone went to film school, so you don’t have to.

Presenting Cinematic mode

Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.

Cinematic mode automatically creates beautiful depth effects and focus transitions

Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.

Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.

You can even adjust the depth effect after you shoot

Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.

A camera with a style all your own.

Introducing Photographic Styles

Styles are smart enough to do things like boost or mute colors while keeping skin tones natural

Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones

Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colors. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!